Reasons to use web video
reason #1 to use web video
benefits of video on ecommerce sites include lower number of abandoned shopping carts, reduced return rates and higher sales
-eMarketer
reason #2 to use web video
compelling video engages more customers and
converts more leads
reason #4 to use web video
communicate your message quickly and effectively
reason #5 to use web video
video adds instant credibility to your brand
reason #6 to use web video
videos are 53 times more likely to generate a first page Google ranking than traditional search
-Forrester Research
reason #7 to use web video
set yourself apart from the competition
reason #8 to use web video
video energizes your website
reason #9 to use web video
in addition to the increase in purchase intent,
video ads appear to increase consumer
brand loyalty
reason #10 to use web video
leading online retailers added video to their website in 2009 to increase online sales
-eMarketer
reason #11 to use web video
unique video content drives organic search
results, increasing the chance of a first-page search engine result by 53x
-Forrester Research
reason #12 to use web video
online shoppers who viewed video content had a larger shopping ticket than those who viewed
traditional rich media like flash animation
-Internet Retailer
reason #13 to use web video
33% of online retailers plan to add video
to their sites in 2010, making it a higher
priority than any other advanced feature.
-eMarketer
reason #14 to use web video
Viewers favored a brand 2.30% more when exposed to rich media with a video ad,
as opposed to 0.15% for a Flash animation.
-Double Click
reason #15 to use web video
Video in email marketing has shown to increase
click-through rates by over 96%
-Implix
reason #16 to use web video
Product pages with video have higher conversion
rates than product pages without video,
even for shoppers who do not view the video.
-Internet Retailer
reason #17 to use web video
Ice.com found that viewers who chose to view
video converted at a 400% increase over those
who did not.
-Internet Retailer
reason #18 to use web video
Zappos reports a 6% to 30% increases in sales
for products with video
-ReelSEO
reason #19 to use web video
Visitors who view product videos are 85% more likely to buy than visitors who do not,
based on OnlineGolf.com results.
-Internet Retailer
reason #21 to use web video
Google and other search engines give a higher
ranking to video content than other forms
of web content.
reason #22 to use web video
Online video advertising can increase brand awareness by 51% after just two exposures to video ads.
-AdNews
reason #23 to use web video
26 hours worth of videos per minute can't be wrong! (videos uploaded to YouTube).
-comScore
reason #24 to use web video
178 million U.S. Internet users watched video during the month of April 2010. That is 83.5% of all U.S. Internet users.
-comScore
reason #25 to use web video
You gotta go viral!
Featured video
