1. Background
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Company Description
(ex. size, industry, position in market, etc.)
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| Current Web Site URL (if any) plus critique of existing site.
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| List of key competitors with web site URLS.
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| List of 3-6 web sites with likes and dislikes
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2. Goals & Audience
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What are the initial goals for this project?
(ex. direct sales, branding, keep up with the competition, etc.) What are future goals?
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What is your target audience?
(ex. shoppers, women, moms, etc.)
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What are you looking for from your audience?
(ex. purchases, join email list, etc.)
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| Will the web site complement an existing marketing strategy? How?
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3. Content & Maintenance
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What pages/sections do you envision for the site?
(ex. about us, contact us, shop, product categories, etc.)
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Is all the content ready for posting on the web? If not, when will it be ready?
In what format is your content (ex. text only, images, Word doc, email, etc.)
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| How often will you add new content?
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| Who will update the content?
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4. Design
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Describe the style you envision
(ex. girly, corporate, contemporary, etc.)
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Discuss any corporate identity material or other issues relevant the the project.
(logos, colors, fonts, photography or other art, etc.)
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5. Function & Ecommerce
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What functional requirements are necessary?
(ex. plug ins, downloads, databases, content management systems, etc.)
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| Who will be hosting the web site?
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What kind of ecommerce features do you need?
(ex. coupon codes, gift certificates, package tracking, etc.)
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6. Project
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| Do you have a drop-dead deadline?
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| Will you need logo, business card/postcard, web marketing services?
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| What is the budget for this project?
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| Have you budgeted for hosting, maintenance or other ecommerce requirements for the site?
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7. Miscellaneous
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| Is there any other important information that we need?
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| How did you find VentureSom?
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8. Please provide your contact information
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| * Your Name
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| * Your Email Address
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| Phone Number
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